"That's the big discussion now … what will be the most viable pricing structure," Freeman said. ![]() A pricing structure is still being worked out. Ackerman said the service is expected to launch on the Internet by the end of next year. Because file sharing of films is already a reality on the Internet, McCreary said ClickStar wants to make it easier to buy films from filmmakers rather than from pirates.ĬlickStar interim CEO James J. McCreary said that ClickStar will make use of Microsoft's DRM technology to make it more difficult for downloaded films to be copied. Some worry that digital distribution will only make it easier for films to be copied and pirated. "We're going to try to make really great films and try to stay ahead of technology and use technology instead of worrying that it is going to hurt us."įreeman and McCreary have talked about ClickStar to several filmmakers. "Morgan and I have been talking about technology for many years and how it affects the film industry," she said. McCreary believes that it's important for filmmakers to embrace technology.
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